by wierdsbarandgrill » Wed Jul 27, 2011 7:39 pm
My opinion is simple.
PWEI was. It is now, no more. A solo LP has been recorded and is using the brand name to gain recognition, record company interest, and promoters interested.
the sad thing is, if it didn't have PWEI on the name, would anyone more than about 50 curious people turn up? I seriously doubt it. But PWEI, can book a dozen date tour of 500 capacity venues.
Example:Birmingham o2 academy II, capacity 500. last time they played Birmingham, 2 nights at The Academy (big room) = 5000 tickets. now, 500. That means...quite simply, the expectation is that about one tenth of the audience will pay attention.
Its a big gamble. Its also dishonest and covert, the way its been announced and set up. I suspect there will be a lot of very unhappy punters, expecting to see PWEI, and getting something they don't recognise. Ever get the feeling you've been cheated? there are many examples of bands where this happens, and none of these stories end well. None of them.
One thign that is CRITICALLY important is to manage people's expectations. What this has done has built peoples expectations up, and then revealed itself to be a cynical, crass underwhelming revelation. This is a mismanagement of arrogance and hubris the level of which is staggering.
lets look five years down the line ; what will audience sizes be like? How much will the albums sell? Can we look at the example of The Stuffies? The original line up, in its heyday, could play 40,000+ at Reading, as well as a two month tour of UK theatres at 2-5,000 people a night. The new line up averages about 250-500, and gets to play at midday at Glastonbury. Where did Rubbish Island Chart? abotu 178? as opposed to Modern idiot which was a no.1 or no.2 album in the charts.
And thats the telling thing. the PWEI name will be commercially, critically (as if critics opinion matter to Crabb, judging by his twitter comments and downright 'let them eat cake' attitude), and also reputationally devalued.
Thsi will not in anyway, enhance, or build the PWEI band name. it willmake promoters think to themselves that this band isn't worth booking, once they look at the ticket sales and album sales. Its a tap-esque tragedy.
On the other hand, a relaunch using a variation, such as "Pop will eat itself v2.0" will make clear to buyers, gig goers and everyone else what to expect. Without such a reputation to live up, any disappointment will be tempered accordingly. People will expect less. Which means they will think higher of the band if they do not disappoint. They wont spend the gig saying "wheres clint? Wheres fuzz?" and go home pissed off, annoyed, and swearing to themselves they'llnever see PWEI again.
Think about it from this perspective. What we are watching right now is hammering the nails in, as this all goes to hell.
I don;t want to be critical, but I am. i am because i expected Pop Will Eat Itself - not some shabby cash-in from an ex-singer hijacking the name. And yes, I am annoyed, and yes, I am upset. because of how it was managed, and mis sold to us.
Either way, It doesnt look good. they may be great, but with those expectations of gig goers, it will backfire. It will devalue the band. And probably piss away 25 years of reputation for nothing.
And that I dont want to happen to a band I love.