Couple of suggestions from me of ways to help promote gigs:
1) a tour-dates poster image that can be shared via social media. i looked on both the PWEI facebook page and twitter and there wasn't one for the current tour. we could do this on t'nation.
2) 'single' videos. single sales might not make releasing a single worthwhile, but having videos of the new songs that can be shared online would definitely help. i certainly shared 21st Century several times.
3) remixes. can't wait for the stems on the 3CD version of the album.